Adult SEO, and indeed SEO in any shape or form, is broadly divided into two categories: on-page optimizations and off-page optimizations. On-page optimizations, as the name implies, are the tweaks and improvements you make to the actual web pages on your website to increase their search engine friendliness and get better traffic through these channels.
Off-page optimizations, on the other hand, are the kinds of optimizations that are not carried out on your page, but instead have more to do with other websites and platforms.
Examples of on-page optimizations include keyword optimization, speed optimization, proper headings and structure, proper use of tags and categories and so on.
Examples of off-page optimizations include getting high-quality backlinks and social media connections.
On-Page or Off-Page Optimization: Which One Deserves Your Priority?
Both on-page and off-page optimizations require a good deal of attention, and sadly most adult webmasters just don’t have the time to focus on both. This has led many to wonder which is more important between them.
Below we take a look at the importance of each before giving our verdict as to which is indeed more important.
The Importance of On-Page Optimization
The proponents of proper on-page optimization believe that there is no point in using off-page strategies to boost your website’s rankings if your on-page optimizations aren’t solid. And we agree with them.
What’s the point of getting numerous backlinks when your website is slow, terribly structured, and cannot even provide visitors with the basic information or entertainment that they came to view?
The Importance of Off-Page Optimization
Many believe off-page customizations are remarkably important because of the “weight” it carries. Google and other search engines seem to place remarkable emphasis on how much social signal your sites get, and most importantly, how many quality backlinks are pointing to your website.
Sadly, unlike on-page optimizations, off-page SEO is technically not under your control. First you have to build a solid social engagement to get high-quality social signals, and secondly you have to reach out to other webmasters to get high-quality backlinks
Conclusion & Final Thoughts
Obviously from the above, we can see that for a truly effective SEO strategy, you should dedicate time and resources to both off-page and on-page optimizations. Both have their importance and, if possible, neither should be neglected.
That said, we would recommend that even when webmasters decide to not focus on off-page optimizations, they should at the very least make sure that they give their undivided attention to on-page optimizations.
For starters, on-page SEO is completely under your control. There is no excuse for doing it wrong. Secondly, you can have a strong foundation for your on-page optimizations laid down from the very beginning.
For instance, all of our designs here at Adult Web Design are done with proper on-page optimizations in mind, making it so much easier for our clients to maintain a high on-page SEO standard right from the very start.